Don’t beat around the bush. Get to the point-use keywords in every angle of your site i.e. image names, URLs, and content. Ask yourself how someone will be seeking for information and which words are they likely to use.
One of the simplest ways to find a hot niche is to look at Yahoo and Google trends and see what the hot searches are. Another good tool is ebay. Check out what is currently selling on eBay. You will now have identified target markets what you now need to do is to drill down into these markets and look for the sub category which will be your hot niche.
One of the cool things about internet marketing, is that often times if you are targeting people very specifically, it’s not like really having to persuade a person to buy anything. If they land on your site, and your promote meets their exact need, often the sale may be made before they even end up there. That’s why relevance is so important. It’s also the reason you want to be using “buyer triggered” keywords if your marketing strategy. When they come to your site, and you have an excellent product at fair value, you are half way there. With a bit of persuasive pre-selling that you have the best answer for them, sales can be made very easily.
Like keywords, link building can be a difficult and often time consuming task. If you don’t have the resources to do it yourself, it is money well spent to have a reputable service do it for you. Notice I said reputable. There are any number of supposed SEO companies that will guarantee you 10,000 links in a week. They can, but those links will be virtually useless for getting quality, targeted traffic. They may also get you banned from the search engines. So be careful when you choose to have someone else help with your link building.
The “active” your subscribers are, the more money you can expect to make from your list. Also, when running a sale, you will want to take advantage of the “broadcast” function of your autoresponder. The broadcast function will allow you to email everybody on your list at once.
This means that you will need to try to get it right first time around. This of course comes with practice. Think of newspaper journalists who are working to tight deadlines, they don’t have time to dip in and out of their articles preening them for perfection. Remember the 80-20 rule. Get your article good enough to go and don’t spend time on perfection. If you do ‘perfection’ on every article, you won’t get much done at all.
You will also want to consider graphical elements like banners as well as brochures, price sheets, and support material for potential contacts and customers. If you are using your own lighting or need to run electronics, check ahead to make sure you will have access to outlets.