Category Archives: Market Strategy

Is Your Marketing Strategy Producing Success?

Don’t beat around the bush. Get to the point-use keywords in every angle of your site i.e. image names, URLs, and content. Ask yourself how someone will be seeking for information and which words are they likely to use.

One of the simplest ways to find a hot niche is to look at Yahoo and Google trends and see what the hot searches are. Another good tool is ebay. Check out what is currently selling on eBay. You will now have identified target markets what you now need to do is to drill down into these markets and look for the sub category which will be your hot niche.

One of the cool things about internet marketing, is that often times if you are targeting people very specifically, it’s not like really having to persuade a person to buy anything. If they land on your site, and your promote meets their exact need, often the sale may be made before they even end up there. That’s why relevance is so important. It’s also the reason you want to be using “buyer triggered” keywords if your marketing strategy. When they come to your site, and you have an excellent product at fair value, you are half way there. With a bit of persuasive pre-selling that you have the best answer for them, sales can be made very easily.

Like keywords, link building can be a difficult and often time consuming task. If you don’t have the resources to do it yourself, it is money well spent to have a reputable service do it for you. Notice I said reputable. There are any number of supposed SEO companies that will guarantee you 10,000 links in a week. They can, but those links will be virtually useless for getting quality, targeted traffic. They may also get you banned from the search engines. So be careful when you choose to have someone else help with your link building.

The “active” your subscribers are, the more money you can expect to make from your list. Also, when running a sale, you will want to take advantage of the “broadcast” function of your autoresponder. The broadcast function will allow you to email everybody on your list at once.

This means that you will need to try to get it right first time around. This of course comes with practice. Think of newspaper journalists who are working to tight deadlines, they don’t have time to dip in and out of their articles preening them for perfection. Remember the 80-20 rule. Get your article good enough to go and don’t spend time on perfection. If you do ‘perfection’ on every article, you won’t get much done at all.

You will also want to consider graphical elements like banners as well as brochures, price sheets, and support material for potential contacts and customers. If you are using your own lighting or need to run electronics, check ahead to make sure you will have access to outlets.

Email Marketing – The “Lubricating Oil” To Your Business

There are hundreds of forums on every imaginable topic on the internet. By participating on leading forums in your niche, you will not only get a steady stream of highly targeted traffic, but you will also get back-links. As an added bonus, you will become an authority figure and boost your credibility. When people visit your site from a forum, they already know and trust you. This plays a very important role in converting visitors to paying customers.

2) If you have been dying to start your very own business and have a marketable idea, you can sell your product or service through the internet. Why settle for the local market when you can go global? The beauty with the Internet is that there are many users out there with a portion which can provide your business with a solid customer base. You can work with even a small amount of money as investment. Find a cheap hosting service and you can now have your very own web site. You can even get very lucky and hook up with a free hosting service. If you find keeping a web site is too much for you, go with blogging services instead and sell your products from there.

Analyze and maintain your site. You site is your money making engine. The more people visit your site, the more money you can make. So you need to have a site that sells.

So let’s step back and start from the beginning. You have to establish what you want your visitors to do and then you can develop an effective marketing strategy to get traffic. First, what do you what your visitors to do?

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.

One of the simplest ways to find a hot niche is to look at Yahoo and Google trends and see what the hot searches are. Another good tool is ebay. Check out what is currently selling on eBay. You will now have identified target markets what you now need to do is to drill down into these markets and look for the sub category which will be your hot niche.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

Internet marketing has become a big business and much companies out there have got made fortunes for independently and their clients. When marketing is accomplished correctly it pays off in the big way. When it is done wrong it’s rather a huge waste of time frame and money.